JADE by Monica & Karishma

The problem A growing creative operation required a more consistent way to coordinate work across teams and collections.

What we built Developed a shared digital workspace to support planning, collaboration and visibility across the collection lifecycle.

The problem Complex production workflows required greater alignment between planning, execution and operational oversight.

What we built Developed a tailored operations platform to support production coordination and a more consistent view of work in progress.

The problem WhatsApp is a key customer touchpoint for JADE. The business required a more consistent enquiry experience, helping customers explore relevant collections while giving the sales team the context needed to continue the conversation.

What we built Developed Tina, an AI-assisted WhatsApp concierge that understands the customer’s occasion, preferences and budget, recommends pieces from JADE’s collection with available pricing, and supports product discovery from reference photographs.

• Guided conversations that establish customer requirements and support relevant recommendations.
• Photo-based product matching to help customers identify an outfit within the collection.
• Handover to the sales team when a customer is ready to proceed, retaining the enquiry context.

Also Tina also helps staff create and track tasks through text-based conversations.

The problem People-related processes required a coordinated approach spanning talent acquisition, workforce administration and internal oversight.

What we built Developed JADE HR to support workforce administration, internal hiring workflows and broader people operations within a shared management environment.

Today Live and currently used by more than 200 people across the organisation.

The problem Marketing and PR activities required clearer coordination across teams, campaigns and external relationships.

What we built Developed a shared management platform to support planning, execution and oversight across marketing and public relations activities.

The problem The business required a dedicated recruitment presence that reflected its brand and provided a consistent experience for prospective candidates.

What we built Designed and developed a branded careers website to present opportunities, receive applications and connect candidate engagement with internal recruitment workflows.

Visit jadecareers.com ↗